Russell Hardwood Floors needed their rebrand to reflect the quality craftsmanship and dedication to service their customers have come to love.
We delivered a unique brand inspired by the Russell Family Crest which features a prominent Lion. We created an iconic lion mark constructed from wooden slats to merge the family name with the business.
We then carried the strength and reliability associated with this iconic symbol throughout the color choices, typography, printed collateral, and website for a truly powerful rebranding package.
